Shopee Product & Design Challenge 2022

Name of the competition: Shopee Product & Design Challenge 2022

About the competition: The Shopee Product & Design Challenge is Singapore's largest product management and UI/UX design challenge, with over 600 participating teams and 2,000 participants. Participants are provided with five problem statements to choose from, (ranging from Shopee Mall, Shopee Supermarket, Shopee Live, ShopeePay to ShopeePay Near Me) each pertaining to a core experience within the Shopee ecosystem. Participants are expected to apply UI/UX design philosophies as well as market research techniques to solve the selected problem statement.

Date of the competition: 15 October 2022

Achievement: Champion

Prize: $5,000

REP Students: Xu Jialu, Paviru Vidwan Perera, Tan Shao Chong, Zhou Ziheng

Product/Proposal: ShopeePay Near Me Redesign

Description: The team has selected ShopeePay Near me as the problem statement to work on. ShopeePay Near Me is an offline discovery service and a one-stop solution for users to find the nearest outlets with ShopeePay as the payment method and offline deals with great discounts. Focusing on increasing the user base and enhancing the experience of ShopeePay Near Me, the team conducted primary research and market analysis to identify key bottlenecks and pain points. With that, the team created a brand-new UI design and UX flow to redefine the feature and what it can provide its users to elevate the feature to become a top-of-mind destination for offline discovery services.

Xu Jialu, Paviru Vidwan Perera, Tan Shao Chong, Zhou Ziheng