Champions Trophy Case Competition
Name of the competition : Champions Trophy Case Competition
About the competition : The Champions Trophy Case Competition is the most prestigious case competition in the world which took place in Auckland, New Zealand between 26 January to 1 February this year. To participate, teams must qualify by winning one of the nominated competitions. A team comprising Prasad Shubhangam Rajesh won the Heavener International Case Competition (HICC) in Florida, USA in February 2024, which qualified them for the Champions Trophy Case Competition 2025. The competition comprised four, 5-hour cases where students had no access to computers and other electronics. They were required to present at the end of each 5-hour round using hand-drawn slides, making it a unique and exciting experience. A total of 12 teams competed.
Date of the competition : 26 January - 1 February 2025
Achievement : Champion and winner of People's Choice Award
Prize : Champion Trophy
REP Student/s : Prasad Shubhangam Rajesh, Lim Shi Ze Christian Emmanuel
Product/Proposal : The team presented a strategy during the finale to revitalise The Warehouse Group’s presence in the New Zealand market by drawing customers back into its stores. The proposal featured three key components: a unique equity structure involving privatisation, the integration of food offerings within The Warehouse, and a dedicated space for children to engage with its products. These initiatives aim to boost foot traffic and extend in-store engagement, ultimately driving an increase in the basket size.
Description : The team was praised for its rigorous analysis, innovative yet practical recommendations, and strong financials. By securing both the competition victory and the People's Choice Award, they proved themselves to be the undisputed champion. This historic victory marks NTU's first-ever championship in this international competition, and we are proud to see two REP students at the forefront of this achievement.
(first and second from right): Prasad Shubhangam Rajesh, Lim Shi Ze Christian Emmanuel