ABCC-2024-010: “The Journey from Corporate Professional to InsurTech Startup Founder: Vivien Le, Woman Entrepreneur in Vietnam”

Category: Entrepreneurship

Abstract: Vivien Le, co-founder and CEO of Saladin, Vietnam’s first tech-enabled insurance brokerage, disrupted the underpenetrated insurance market with her vision for a customer-centric digital platform. The case explores her leadership transformation, innovative strategies, and challenges as a woman entrepreneur in Vietnam’s male-dominated tech industry. It presents her strategic dilemmas of market expansion, product innovation, and operational solidification, offering students a deep dive into the dynamics of entrepreneurship and InsurTech in an emerging market.

ABCC-2024-010: “The Journey from Corporate Professional to InsurTech Startup Founder: Vivien Le, Woman Entrepreneur in Vietnam“