Operations Management
The Robots Are Coming: Ready Player One?
Ritwika Chattopadhyay, Jitesh Kr. Choudhary, Xiaodan Shao and Vivek Choudhary
Case Ref No.: ABCC-2022-002
Pub. Date: FEB-2022
Category: Operations Management
Case Length: 15 pages
Abstract: Many individuals and organisations have started working alongside AI. AI, and its influence on work and employment, has been studied with much interest by researchers and managers. The implementation of AI has brought commercial
gains as well as challenges.
This case outlines these challenges in an operations context and offers a hands-on analytical exercise for selecting the right strategy as well as addressing challenges. It also offers hands-on lessons about how to weather the wind in the organisation
when introducing AI bots. Students will navigate the decision-making process regarding AI implementation, under the circumstance of AI bots working alongside humans.
NTU FACULTY
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NON-NTU FACULTY
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The Case Centre
Waiting for Doctor Zhivago
Wang Jianfu and Opher Baron
Case Ref No.: ABCC-2018-016
Pub. Date: JULY-2018
Category: Operations Management
Case Length: 4 pages
Abstract: This case uses the example of a clinic with a single doctor (Dr. Zhivago) and a single nurse-receptionist (Ms. Celine) to introduce students to business analytics and the idea of psychology of queues. At the clinic, the previous nurse, Mr. Tao, retired, and the new nurse, Ms. Celine, is even more efficient. However, Dr. Zhivago hears an increasing number of complaints of long waiting times from patients, despite the fact that the patients’ average time-per-visit meets the industrial standard. Why do these patients complain? Representative data of patients’ arrivals and service times are provided by Ms. Celine and Mr. Tao.
NTU FACULTY
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NON-NTU FACULTY
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The Case Centre
SMRT Trains – Managing Operations and Service Quality
S. Viswanathan and D.G. Allampalli
Case Ref No.: linkABCC-2014-001
Pub. Date: JAN-2014
Category: Operations Management
Case Length:
Abstract: This case deals with the service operations and quality management issues faced by SMRT Corporation, a rapid transit rail operator in Singapore. The trigger point described in the case was the occurrence of two massive service disruptions on December 15, 2011 and December 17, 2011, respectively.
NTU FACULTY
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NON-NTU FACULTY
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The Case Centre
CBM Pte Ltd – Industry's 'Silent Service'?
A. Lee Gilbert
Case Ref No.: ABCC-2012-005
Pub. Date: NOV-2012
Category: Operations Management
Topic(s): Strategy
Case Length: 23 pages
Abstract: CBM Pte Ltd (CBM) originated as a subsidiary developed to support the facilities management (FM) needs of its property development parent, Singapore-based City Developments Ltd. Was the trend toward service integration and environmental sustainability an opportunity for CBM, or a threat? How could it sustain its profitable growth?
NTU FACULTY
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NON-NTU FACULTY
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The Case Centre
Four Star Industries Singapore – Matching Supply with Demand
S. Viswanathan and D.G. Allampalli
Case Ref No.: ABCC-2009-005
Pub. Date: MAY-2010
Category: Operations Management
Case Length: 12 pages
Abstract: Four Star Industries Private Limited was facing operational problems, which had the potential to provoke some of the long-serving employees to consider leaving the company. As Four Star substantially increased the variety of mattress offerings, its operations became chaotic, and matching demand with the correct inventory of mattresses became a significant challenge
NTU FACULTY
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NON-NTU FACULTY
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Komala's Restaurant of Singapore
D.G. Allampalli and S. Viswanathan
Case Ref No.: ABCC-2002-001
Pub. Date: FEB-2007
Category: Operations Management
Case Length: 16 pages
Abstract: Successfully adopting a fast food and self service concept had allowed Komala's to serve customers at a quick pace, which helped to accomplish the business goals of offering a large product range, providing a superior ambience to customers, attracting skilled manpower and competitive pricing. However, its seasonal peak demand created capacity constraints and resulted in customers patronizing neighbouring restaurants.
NTU FACULTY
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