Global Head of Life Strategy
Zurich Insurance Group

Li Choo is the Global Head of Strategy for Life Insurance at Zurich Insurance Group. Prior to her current role, she was the Managing Director of Life Business at AXA Singapore. 

Li Choo is a highly seasoned insurance practitioner with more than 25 years of experience in progressive leadership roles in various core disciplines ranging from Actuarial & Finance, Strategy Development, Product Development & Marketing, Data Analytics, Customer Experience design and Digital transformation.   

Based now in Zurich, Switzerland, Li Choo worked in insurance companies based out of Paris, Brussels and Hong Kong previously, in both life and general insurance before returning to contribute to the Singapore insurance industry for more than 10 years. She also has consulting experience covering Asia-wide insurance clients. Listed in Asia's Most Influential CMOs by World Brand Congress in 2015, and having won more than 40 awards in Marketing and Customer Experience, Li Choo is a big advocate of customer centric approaches to achieving business success.

Li Choo is a proud alumna of Nanyang Business School, having graduated with a Bachelor of Business, specialising in Actuarial Science. She is also a member of Institute of Actuaries, United Kingdom.