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Our Faculty
The faculty of the Marketing Division is global and diverse, with more than half hailing from North America, Europe, and the Asia-Pacific region. A good proportion of our faculty members have extensive business experience and many continue to consult for major corporations in the region. This ensures that our teaching and research activities maintain a high degree of industry relevance.
Head of Division,
Associate Professor
Associate Professor
Expertise: Motivation; Interpersonal Influence; Lay Beliefs; Health Behaviour
Courses: Integrated Marketing Communications
Office: ABS-06-096
Email: [email protected]
Deputy Dean,
Director (Nanyang Centre for Marketing and Technology),
Professor
Expertise: Cross-Cultural Behaviour; Globalisation; Identity; Technology and Consumption
Courses: Strategic Brand Management; Branding
Office: ABS-06-088
Email: [email protected]
Deputy Director (Nanyang Centre for Marketing and Technology),
Professor (Practice)
Professor (Practice)
Expertise: Consumer Neuroscience; Neuromarketing; Implicit Reaction Time Testing; Brand Sound Symbolism; Multisensory Marketing
Courses: Consumer Neuroscience; Neuromarketing; MarTech and Consumer Insight Strategy
Office: ABS-06-087
Email: [email protected]
Associate Professor
Expertise: Anthropology of Consumption; Ethnography; Service and Customer Experiences; Qualitative Research Methods
Courses: Market Behaviour; Ethnography; International Branding; Consumer Insights
Office: ABS-06-077
Email: [email protected]
Assistant Dean (Graduate Studies Office),
Associate Professor
Associate Professor
Expertise: Consumer Behaviour; Asian Consumer Psychology; Beauty; Marketing Communications; Emotions; Culture
Courses: Market Behaviour; Consumer Psychology; Consumer Insights
Office: ABS-06-076
Email: [email protected]
Associate Professor (Practice)
Expertise: Competitive Marketing Strategy; Marketing Organisational Issues; Asian Consumer Insight; Luxury Marketing
Courses: Marketing Strategy; Luxury Marketing
Office: ABS-06-079
Email: [email protected]
Associate Professor
Expertise: Microeconometrics; Econometrics of Social Interaction; Duration Analysis
Courses: Marketing Analytics; Seminar in Marketing Modelling; Advanced Seminar in Quantitative Marketing
Office: ABS-06-098
Email: [email protected]
Associate Professor
Expertise: Consumer Behaviour; Hedonic and Experiential Consumption; Numerosity; Sensory Marketing; Health Communication
Courses: Market Behaviour, Consumer Psychology, Seminar in Consumer Behaviour; Consumer Insights
Office: ABS-06-075
Email: [email protected]
Deputy Director (Nanyang Centre for Marketing and Technology),
Assistant Professor
Assistant Professor
Expertise: Motivation, Emotions, Consumer Behaviour, Consumer Well-being
Courses: Market Relationships; Marketing Sustainability for the Next Generation
Office: ABS-06-084
Email: [email protected]
Assistant Professor
Expertise: Preference Estimation; Referral Programs; Machine Learning; Field Experiments
Courses: Modern Technologies in Marketing
Office: ABS-06-074
Email: [email protected]
Assistant Professor
Expertise: Consumer Behaviour; Branding; Emotions; Sensory Marketing
Courses: Market Relationships
Office: ABS-06-085
Email: [email protected]
8415c87e-fce0-40f0-9e40-5ff44268ff9b.tmb-thumb200.png?Culture=en&sfvrsn=8cfbac88_1 "ASP Jong Yeob Kim")
Assistant Professor
Expertise: Quantitative Marketing; Structural Model; Machine Learning; Public Health/Healthcare; New Technology Adoption
Courses: Strategic Brand Management
Office: ABS-06-099
Email: [email protected]
Assistant Professor
Expertise: Consumer Behaviour; Judgement and Decision Making; Decision Support System; Recommendation; Social Inference
Office: ABS-06-090
Email: [email protected]
Assistant Professor
Expertise: Consumer Behaviour; Symbolic Consumption; Compensatory Consumption; Social Perception; Interpersonal Processes
Courses: Digital Marketing
Office: ABS-06-086
Email: [email protected]
Assistant Professor
Expertise: Digital Marketing; Risk Preference; Financial Decision Making; Social Networks; Machine Learning
Courses: Marketing Analytics
Office: ABS-06-078
Email: [email protected]
Senior Lecturer
Expertise: Social Media Adoption; SMEs; Sports Marketing
Courses: Marketing for the 21st Century; Strategic Brand Management
Office: ABS-06-097
Email: [email protected]
Deputy Head of Division,
Senior Lecturer
Senior Lecturer
Expertise: Consumer Behaviour; SMEs; Word-of-mouth marketing
Courses: Marketing; Market Intelligence
Office: ABS-06-100
Email: [email protected]
Deputy Director (Nanyang Centre for Marketing and Technology),
Senior Lecturer
Senior Lecturer
Expertise: Digital Marketing; Consumer Behaviour; Tourism and Services Marketing
Courses: Digital Marketing; Marketing Health
Office: ABS-06-101
Email: [email protected]
Emeritus Professor
Expertise: Applications of Chinese Classics To Business
Courses: Sun Zi Bingfa-Applications to Business & Marketing Strategies; Chinese Classics- Applications to Business & Marketing Strategies
Adjunct Associate Professor
Expertise: Entrepreneurship; Leadership and People Management; Retailing and Adult Education
Courses: Marketing; Retail Management; Retailing Strategies
2023
| Kuangjie Zhang | Research Excellence Award (Division) |
| Sharon Ng | Teaching Excellence Award (Division) |
| Elaine Chan | John Cheung Social Media Award (by InsPIRE) |
| Sadat Reza | Best Paper Award, Academy of Management Annual Meetings 2023 |
| Eunsoo Kim | Best Reviewer Award at 2023 Global Marketing Conference |
| Charlene Chen Yijun | Business Teacher of the Year for Undergraduate Programmes Award |
| Lewis Lim | Nanyang Professional MBA, Teacher of the Year Award |
| Gemma Calvert | MSc (Marketing Science), Teacher of the Year Award |
| Wong King Yin | Best Short Paper Award, ENTER 2023 |
2022
| Caleb Tse | Research Excellence Award (Division) |
| Lewis Lim | Teaching Excellence Award (Division) MSc (Marketing Science), Teacher of the Year Award Business Teacher of the Year for Undergraduate Programmes Award |
| Sharon Ng | Outstanding Reviewer Award from Journal of Consumer Research (JCR) Outstanding Area Editor Award from the International Journal of Research in Marketing (IJRM) |
| Gemma Calvert | Listed in Top 2% of world scientists published by Stanford University |
| Xun (Irene) Huang | Third Place Top Paper Award in Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference |
| Wong King Yin | John Cheung Social Media Award (by CTLP NTU) |
2021
| Thomas Allard | Research Excellence Award (Division) |
| Gemma Calvert | Listed in Top 2% world’s most cited researchers published by Meta-Research Innovation Center at Stanford University |
| Xun (Irene) Huang | Teaching Excellence Award (Division) Outstanding Paper Award in Annual Conference of JMS China Marketing Science (JMS 中国营销科学学术年会优秀论文奖) |
2020
| Julien Cayla | Outstanding Reviewer Award, Journal of Consumer Research |
| Elaine Chan | Business Teacher of the Year |
Lewis Lim | REP Teacher of the Year Award |
| Sharon Ng | NISTH Seed Grant – Where Tech meets Humanity Accelerating Creativity and Excellence (ACE) Grant Teacher of the Year MSc (Marketing and Consumer Insight) Programme |
| Sadat Reza | Research Excellence Award (Division) |
Kuangjie Zhang | Teaching Excellence Award (Division) |
2019
| Charlene Chen Yijun | Social Science and Humanities Research Fellowship, Social Science Research Council, Ministry of Education Teaching Excellence Award (Division) |
| Xun (Irene) Huang | Marketing Science Institute (MSI) Young Scholar |
Elison Lim | Nanyang Education Award (College) |
2018
| Charlene Chen Yijun | Best Paper Prize of the LVMH-SMU Luxury Research conference Research Excellence Award (Division) |
Elison Lim | Nanyang Education Award (School) |
| Lewis Lim | Teaching Excellence Award (Division) |
2017
| Gemma Calvert | Dean’s Award for Teaching (MSc Marketing & Consumer Insight) |
| Xun (Irene) Huang | Research Excellence Award (Division) |
| Sharon Ng | Teaching Excellence Award (Division) |
2016
Elison Lim | Teaching Excellence Award (Division) |
| Sharon Ng | Certificate of Outstanding Contribution in Reviewing for Journal of Business Research |
PROFESSIONAL CONTRIBUTIONS
1. Boey Yew Tung
- Ad-hoc Reviewer, California Management Review, Business Process Management Journal
2. Gemma Calvert
- Editorial Review Board Member, Behavioural Science, 2020 – present
- Review Editor, Frontiers in Human Neuroscience, 2018 - present
3. Julien Cayla
- Associate Editor, Journal of Consumer Research, 2020 - present
- Research Advisor, Indian Institute of Management, Udaïpur, 2020 - present
- Editorial Review Board Member, Markets, Globalization & Development Review, 2017 - present
- Editorial Review Board Member, Journal of Marketing Management, 2016 - present
- Editorial Review Board Member, Recherches et Applications en Marketing (Journal of the French Marketing Association), 2016 - present
4. Elaine Chan
- Editorial Review Board Member, Journal of Consumer Psychology, 2021 - present
- Editorial Review Board Member, Journal of Consumer Research, 2019 - present
- Ad-hoc Reviewer, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Retailing, Journal of Business Research
5. Charlene Chen Yijun
- Editorial Review Board Member, Journal of Public Policy & Marketing, 2020 - present
- Ad-hoc Reviewer, Journal of Consumer Psychology, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, Journal of Consumer Research
6. Yupeng Chen
- Ad-hoc Reviewer, Information Systems Research, INFORMS Journal on Computing, Production and Operations Management, Research Grants Council (RGC) of Hong Kong
7. Xun (Irene) Huang
- Editorial Review Board Member, Journal of Consumer Psychology, 2018 – present
- Ad-hoc Reviewer, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Cross-Cultural Psychology, Journal of Marketing Research, Journal of the Association for Consumer Research, & Personality and Social Psychology Bulletin
8. Jong Yeob Kim
- Ad-hoc Reviewer, Marketing Letters, Research Grants Council (RGC) of Hong Kong
9. Soo Kim
- Ad-hoc Reviewer, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Association for Consumer Research, Journal of Business Ethics, European Journal of Marketing, Association for Consumer Research, Society for Consumer Psychology
10. Elison Lim
- Ad-hoc Reviewer, International Journal of Research in Marketing, Journal of Consumer Affairs, Journal of Advertising, International Marketing Review, Asian Journal of Communication, Marketing Letters, Journal of Marketing Management, Journal of Marketing Communications, Asian Journal of Social Psychology
11. Lewis Lim
- Editorial Review Board Member, Asia Marketing Journal, 2021 - present
12. Xinlong Li
- Ad-hoc Reviewer, Management Science and Research Grants Council (RGC) of Hong Kong
13. Sharon Ng
- Area Editor and Guest Editor, International Journal of Research in Marketing, 2018 - present
- Editorial Review Board Member, Journal of Consumer Research, 2021 - present
- Editorial Review Board Member, Foundations and Trends in Marketing, 2021 – present
- Editorial Review Board Member, Asia Marketing Journal, 2021 - present
- Editorial Review Board Member, Journal of Business Research, 2016 - present
- Editorial Review Board Member, Australasian Marketing Journal, 2015 – present
- Ad-hoc Reviewer, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Economic Psychology, Journal of Cross-Cultural Psychology, Cross-Cultural Management, International Marketing Review, Organizational Behavior and Human Decision Process, Journal of International Consumer Marketing
14. Sadat Reza
- Ad-hoc Reviewer, Experimental Economics, Marketing Letters, Marketing Science, Management Science, Research Grants Council (RGC) of Hong Kong
15. Wong King Yin
- Ad-hoc Reviewer, International Journal of Bank Marketing, International Journal of Information Management
16. Kuangjie Zhang
- Editorial Review Board Member, Journal of Public Policy & Marketing, 2020 - present
- Ad-hoc Reviewer, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Business Research, Organizational Behavior and Human Decision Processes, International Journal of Research in Marketing, Psychology and Marketing, Journal of Consumer Research, Marketing Letters