The Marketing PhD programme at Nanyang Business School is curated for intellectually curious scholars who are motivated to pursue an academic career in marketing. You will have the opportunity to immerse yourself among researchers whose expertise include purchasing behaviour, consumer culture theory and empirical modelling. 

Most of our faculty members have been trained at top research schools such as Columbia University, INSEAD, University of Minnesota, University of British Columbia, Chinese University of Hong Kong, to name a few. Their research findings have been published in leading academic journals. Many of our faculty members also sit on the editorial boards of top journals in their field.

Successful candidates will undergo a programme delivered by faculty members who are active researchers experienced in supervising graduate research. Over the course of their PhD journey, candidates will be closely mentored by faculty members with domain expertise in their research area(s) of interest.

You will be equipped with the conceptual, analytical, and communication skills needed to conceptualise, conduct, and deliver independent research. Graduates from our PhD programme have been successfully placed in schools in US, UK, Netherlands, Australia, China, Hong Kong, and India.
     

Our PhD scholars come from Singapore and overseas. All of them have been awarded the NTU Research Scholarship to undertake their PhD studies in marketing. They are at different stages of the PhD programme, with some doing the required coursework while others are at the PhD candidacy stage. Every PhD student has to complete a minimum of 8 courses during the programme.

The PhD scholars are also given the opportunity to perform some research assistant and teaching responsibilities. These experiences combined with their PhD qualifications will make them more marketable when they apply for academic positions in Singapore or overseas.