NBS Knowledge Lab Webinar - Harnessing AI for Hyper-Personalisation: The Future of Consumer Engagement

In this NBS Knowledge Lab webinar in collaboration with the Nanyang Centre for Marketing and Technology, our panel will discuss how Artificial Intelligence (AI) is transforming consumer experiences through hyper-personalisation. As consumers expect more tailored interactions, this approach is becoming essential for brands to stand out and build stronger connections. The session will cover key challenges such as data privacy, ethical considerations, and balancing data-driven insights with human-centred strategies. Panellists will share practical insights and strategies for marketers, industry professionals, and academics aiming to harness AI to shape the future of consumer engagement. 

Speakers:

1.  Kishore Parthasarathy
    Regional Director of Marketing Science
    Meta Singapore
   
   
2. Krishnan Menon
   Managing Director, Southeast Asia
   R/GA
   
   
3. Chen Yu Peng
   Assistant Professor
   Division of Marketing
   Nanyang Business School
   
   
4. Shalu Wasu
   Co-Founder
   gimmefy.ai

Prof Gemma Calvert
Division of Marketing
Deputy Director, Nanyang Centre for Marketing and Technology
Nanyang Business School