Business Analytics

In all industries, the internet and advanced information technology can help economic development and business growth. Yet, the speed at which this happens is driven by the availability of various types of data.

There’s also a growing demand for researchers to harness data to make more informed business decisions, quicker.

Using various analytical methods, such as econometrics, statistical models, and predictive methods, organisations can develop new insights and understanding of business performance.

At ITOM, we build on existing methods and apply different analytical approaches to tackle industry-wide problems, while providing rich insights to stakeholders by transforming data into valuable information.

There are three main research focuses that we focus on: