NTU NITSH Podcast on Crisis Communication

NTU Institute of Science & Technology for Humanity

 

Assoc Prof Sulfikar Amir is joined by Prof May O Lwin, who shares her expertise in communications having dealt with various health crisis, including Zika and Covid-19. Prof May reveals how the field of communications is ever changing, and at a rapid pace given the advent of new media. She also highlights the importance of strategic communications, to sway and move populations to a certain type of behaviour in times of crisis.