Generative artificial intelligence in small and medium enterprises: Navigating its promises and challenges

In this article, our CRADLE Fellow Dr. Kumaran Rajaram and his co-author Dr. Patrick Nicolas Tinguely delve into the promises and challenges of GenAI for SMEs, offering a roadmap for successful deployment. By utilizing a sailing metaphor, they highlight key strategic dimensions that SMEs must consider, including:

Competency of employees: Ensuring that employees possess the necessary skills to effectively utilize GenAI tools.

Effective leadership and work values: Fostering a supportive environment that encourages innovation and experimentation.

Organizational culture: Creating a culture that embraces change and adapts to new technologies.

Collaboration and cooperation: Building strong relationships with partners and stakeholders to leverage the full potential of GenAI.

Relationships with third parties: Establishing partnerships with technology providers and consultants to access expertise and resources.

The article has been made available by the journal as free access and downloadable for the next 50 days via this link:  https://authors.elsevier.com/a/1jOzs1lnobgMj