Online Privacy and User Psychology

Privacy-related decisions are not always rational, and many of their decisions are made heuristically. Although privacy is a multifaceted concept involving heuristics and emotions, prior literature on online privacy has mainly been based on the rational approach to understanding privacy-related perceptions and behaviours among digital technology users. Our research aims to bridge the theoretical gap in online privacy research by investigating heuristic and emotional factors influencing privacy management decisions in various digital media use contexts, ranging from social media to the Internet of Things.