Zalora Singapore - Creating An Omni-Channel Shopping Experience For Shoppers

To attract more customers, Zalora has opened pop-up stores which are short-term retail outlets at different parts of Singapore. However, setting up physical retail stores may bring problems. Shoppers at various locations have differing shopping habits. Zalora has to address the different tastes and preferences of shoppers without alienating its loyal online customers. There are also operational issues in managing pop-ups.

Read the report here.