/enri-thumbnails/careeropportunities1f0caf1c-a12d-479c-be7c-3c04e085c617.tmb-mega-menu.jpg?Culture=en&sfvrsn=d7261e3b_1)
/cradle-thumbnails/research-capabilities1516d0ba63aa44f0b4ee77a8c05263b2.tmb-mega-menu.jpg?Culture=en&sfvrsn=1bc94f8_1)
7e6fdc03-9018-4d08-9a98-8a21acbc37ba.tmb-mega-menu.jpg?Culture=en&sfvrsn=7deaf618_1)
Introduction
Often, the success of a new venture depends not just on having a good product but also on good marketing. However, many ventures start without focusing on the market, which can be a costly mistake. This course teaches how to use marketing strategies in new ventures and entrepreneurial situations. While basic marketing principles are important, this course applies them in an entrepreneurial way, focusing on innovation, finding opportunities, using resources wisely, building close customer relationships, creating unique advantages, and adapting to changes in the business landscape.
The course is part of:
- Graduate Certificate in Technopreneurship and Innovation
- FlexiMasters in Technopreneurship and Innovation
- Masters in Technopreneurship and Innovation
At the end of the course, learners will be able to:
- Explain the functional role of marketing in the wider context of a business and entrepreneurship setting.
- Answer the crucial “What am I selling, to whom and why, and how can I be a market leader” question.
- Describe marketing from both a conceptual and entrepreneurial real-world application basis.
- Apply marketing techniques in real-life situation.
Scope / Syllabus
- Overview of Marketing and Marketing Strategy
- Marketing Research (Concepts, Tools and Methods)
- Segmentation, Targeting, and Positioning I
- Segmentation, Targeting, and Positioning II
- Product and product development
- Pricing
- Promotion
- Distribution Channel
- Consumer Behaviour
- Branding
- Digital Marketing
- Business development strategies
To meet the requirement of SkillsFuture Singapore, assessment(s) will be conducted during every course. The assessment(s) include:
- Class Participation
- Assignment
- Group Project
- Final Exam
Suitable for current and aspiring tech innovators and startup founders, as well as corporate executives and civil servants who wish to broaden their competencies and make a difference in the future economy.
Standard Course Fee: S$5,886
SSG Funding Support | Course fee | Course fee payable after SSG funding, if eligible under various schemes | |
BEFORE funding & GST | AFTER funding & 9% GST | ||
Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding) | S$5,400.00 | S$1,765.80 | |
Enhanced Training Support for SMEs (ETSS) | S$685.80 | ||
SCs aged ≥ 40 years old | |||
- Standard course fee is inclusive of GST.
- NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.
Dr Lim Boon Chong
Dr Lim Boon Chong is a Senior Lecturer at Nanyang Business School, NTU, with over two decades of experience in academia and industry. Holding a PhD from Nanyang Technological University and a BBA (Hons) from the National University of Singapore, Dr Lim has an extensive background in marketing and entrepreneurship. His research focuses on consumer behaviour, SME marketing technologies, and food sustainability. Dr Lim has published in renowned journals and contributed to multiple case studies and trade journals. He has also served as an advisor and consultant for various organizations, bringing practical insights to his teaching and research.
| COURSE TITLE | ACADEMIC UNIT |
| CET6001 Introduction to Entrepreneurship | 3 |
| CET6003 New Venture Financing | 3 |
| CET6006 Managing Growing Ventures | 3 |
| CET6007 Technopreneurial Mindset | 3 |
Listed courses are:
- Credit-bearing and stackable to Graduate Certificate in Technopreneurship and Innovation (9 AU), FlexiMasters in Technopreneurship and Innovation (15 AU) and Masters in Technopreneurship and Innovation (30 AU).
