Introduction
Learn how to design highly usable apps and websites, by applying the key principles of usability, prototyping and user testing. Starting with low fidelity prototyping, learners will refine their designs through higher fidelity interactive prototypes, and learn about the fundamental techniques of qualitative research, and usability and A/B testing.
Objectives
- Low Fidelity Prototyping
- High Fidelity / Interactive Prototyping
- User Testing
- Qualitative Research Methods
- A / B Testing
- Data-Driven Design
Outline
Our curriculum is built through regular consultation with industry professional and hiring partners, and is designed to teach the skills, tools and technologies to meet the evolving needs and trends emerging in the tech industry.
Low Fidelity Prototyping
- Develop paper prototypes using Marvel
- Learn and apply techniques to develop usable wireframes for a website or simple application using Axure software
High Fidelity / Interactive Prototyping
- Designing an intuitive user interface, applying the principles of visual design
- Using InVision to create high fidelity prototypes and UI design
User Testing & Conversion Optimization
- Test and Measure the success of a UX design project employing learned User Testing techniques
- Optimize customer conversion through testing critical parts of a marketing channel
- Learn to test all forms of digital media including content, copy, ads, landing page optimization
A / B Testing & Data-Driven Design
- Understand fundamental concepts of performance measurement, comparison, and optimization through the development of a measurement model using Google Analytics
- Segmenting the target market and tracking customer behaviour throughout the conversion process with real time data and analytics
- Campaign tracking strategies and related analytics
- Filter digital marketing data for specific demographics using Google Analytics
Who should attend
User Interface Designer, User Experience Designer, Product Manager, UX Researcher, Information Architect, Graphic Designer, Web Designer, Communication Designer, Production Designer, Interactive Designer, Art Director, Creative Director
Fees and Funding
Standard Course Fee: S$2,160.00
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SSG Funding Support |
Course fee |
Course fee payable after SSG funding, if eligible under various schemes |
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BEFORE funding & GST |
AFTER funding & 8% GST |
AFTER funding & 9% GST |
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Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding) |
S$2,000.00 |
S$648.00 |
S$654.00 |
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Enhanced Training Support for SMEs (ETSS) |
S$248.00 |
S$254.00 |
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SCs aged ≥ 40 years old |
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• NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.
Note: Course fee payment made before 1 Jan 2024 will be subject to GST at 8%, and payment made on or after 1 Jan 2024 will be subject to GST at 9%.
