Go easy on food – and on those mukbang videos too

As mukbang videos continue to rise in popularity across the world, experts in Singapore are advising viewers and those who make these clips to consume food in moderation. This comes after two mukbang content creators abroad reportedly died in the past three months, and China and the Philippines are considering cracking down on videos in this genre. Viewers who watch such videos regularly may become desensitised to large amounts of food, and they themselves may overeat, said Dr Jeremy Sng, a social sciences lecturer at NTU. But watching mukbang clips is not all bad, experts said, as doing so can help viewers feel less lonely and foster a sense of community. Dr Sng said watching these videos can make viewers feel as if they are sharing a meal with the content creator, adding that the sense of companionship goes both ways.

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