Are video podcasts a new political space to connect with hearts and minds?

Politicians like Prime Minister Lawrence Wong have been increasingly turning to the casual video podcast format as a way to connect with voters beyond the reach of traditional media, said experts. Political scientist Walid Jumblatt Abdullah, who runs the eponymous podcast Teh Tarik with Walid, said he has hosted around 25 politicians on his podcast show, which includes a mix of current and former politicians from the PAP and the opposition. The associate professor at NTU said he started his podcast in the wake of the 2020 General Election to address “a thirst for political knowledge” among younger people and older millennials.

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