MMC Programme Tracks

Click here to explore the course synopsis and learn more about the MMC curriculum.

*Overseas Experiential Learning modules

 

Core Courses
MC6302 COMMUNICATION RESEARCH & DATA ANALYSIS

Current Electives
MC6339 STRATEGIC PUBLIC RELATIONS MANAGEMENT
*MC6348 ISSUES IN INTERACTIVE ADVERTISING
MC6359 BRANDED CONTENT MARKETING & CAMPAIGNS
MC6361 MANAGING REPUTATION, CRISIS & MEDIA RELATIONS

Cross-listed Courses
KM6308 BUSINESS INTELLIGENCE

Core Courses
MC6303 COMMUNICATION ETHICS & GOVERNANCE

Current Electives
MC6365 PUBLIC AFFAIRS COMMUNICATION
*MC6367 DIGITAL MEDIA GOVERNANCE
MC6374 CONTEMPORARY ISSUES IN MEDIA

New Electives
MC6375 DATA-DRIVEN BEHAVIOURAL APPROACHES TO SUSTAINABLE COMMUNICATION
MC6376 PUBLIC AFFAIRS & GOVERNMENT RELATIONS

Core Courses
MC6321 MEDIA LEADERSHIP & MANAGEMENT

Current Electives
MC6368 DIGITAL MARKETING TRANSFORMATION
MC6372 CULTURAL INTELLIGENCE: LEADING DIVERSE TEAMS & ORGANISATIONS
MC6373 LEADING ORGANISATIONAL TRANSFORMATION, PERFORMANCE & CHANGE

Cross-listed Courses
KM6316 ORGANISATIONAL LEADERSHIP
KM6319 LEADING THROUGH FILMS & PLAYS

Core Courses
MC6301 COMMUNICATION, TECHNOLOGY & SOCIETY

Current Electives
MC6357 EMERGING COMMUNICATION & INFORMATION TECHNOLOGIES
MC6363 COMMUNICATION ISSUES & SOCIETY
MC6371 PERSUASIVE TECHNOLOGY & MEDIA COMMUNICATION

Cross-listed Courses
KM6312 INFORMATION MINING & ANALYSIS
IS6750 SOCIAL MEDIA ANALYTICS
IN6221 INFORMATION VISUALISATION

New Electives
MC6377 PLATFORMS, MEDIA & CULTURAL PRODUCTION