WKWSCI Alumni Awards 2024
In 2020, the WKWSCI Alumni Awards was renamed the WKWSCI Spotlight Awards. The WKWSCI Spotlight Awards continues to recognise our alumni who have made an impact in their own fields of work and social causes.
We honored the recipients of this year's awards at our WKWSCI Spotlight Awards Night.
Impact Awards
The WKWSCI Impact Awards recognises alumni whose achievements influence society, industry or a social cause.
ALUMNI CATEGORY
Emerging Star Awards
The WKWSCI Emerging Star Awards recognises meritorious achievements of alumni in the early stages of their career.
ALUMNI CATEGORY
Award recipients
LAURA NALAND
Emerging Star Award Recipient
CS'18
Laura Naland brings a rare mix of skills to the world of B2B communications - tenacity, strategic, creative and empathetic. She excels in guiding and empowering teams across APAC, delivering outstanding work and tangible business results.
Graduating in 2018, Laura quickly rose to become an Associate Account Director at The Hoffman Agency, a technology specialist marketing communications consultancy with 13 offices across North America, Europe and Asia Pacific. In 2023, she moved to Japan to strengthen the agency's Tokyo office, distinguishing herself with early international experience and leadership.
Laura's achievements include the PRCA APAC Young Communicator Award (2024), Gold in the Singapore Young Lions PR Competition (2022), and IPRS Outstanding Young PR Professional (2021). She has also strategised and executed many award-winning campaigns such as the "Invisalign Singapore Survey and Consumer Education Campaign" and "Hearing Partners Encourages Singaporeans to #ListenAgain" has earned top industry honors.
Laura contributes to the marcomms community by conducting regular workshops at WKWSCI since 2019 (her last guest lecture was February 2023 before she moved to Tokyo). She was also a mentor for WKW Engage—a student-run initiative to connect industry professionals with communications students—in 2019.
RAYMOND ZHANG
Impact Award Recipient
Master of Information Studies, Class of 2006