​When you say what you meme

The Sunday Times, page C7

Memes – which are now associated with the format of text superimposed on photos to communicate an idea or make fun of a situation – can be a positive means of expression. Asst Prof Liew Kai Khiun, from NTU’s Wee Kim Wee School of Communication and Information, attributes the popularity of memes to the ease of making them, pointing to meme-generating websites.