The virtual influencers phenomenon

Channel 8 news, 6.30pm, 6 Sep - https://www.8world.com/stories/hello-singapore/virtual-influencer-phenomenon-1581911

The prevalence of social media and technological development have spurred the upsurge of virtual internet celebrities. In recent years, virtual internet celebrities have been on the rise in Southeast Asia. In this 8-minute news feature, Asst Prof Chen Lou from the WKWSCI shared her views on this phenomenon, adding that she believes that the public acceptance of such virtual celebrities is expected to gradually increase.