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vr patients
ASSOC PROF JUNG YOUNBO & ASST PROF BENJAMIN LI

VR/AR and wellbeing: The use of immersive technologies in promoting health outcomes

With the pandemic causing a challenge for physical therapists to execute physical rehabilitation for their patients, Elor et al. interviewed 130 physical rehabilitation professionals to understand their perceptions of existing shortcomings of physical therapy mediums and the opportunities of using VR technologies to promote patient evaluation and rehabilitation.
AI donut
ASST PROF BENJAMIN LI

Exploring the effects of habituation and scent in first-person 360-degree videos on consumption behavior

Amongst its many uses, virtual reality (VR) exceedingly demonstrates potential as a suitable medium to study consumption behavior. Studies have shown that engaging in VR experiences can influence food-related thoughts, emotions, and behavior. The virtual environment immerses individuals and creates a lifelike environment where individuals can be exposed to food cues or related scenarios, inducing responses such as craving and salivation
ai car
ASST PROF ANDREW PRAHL

Confronting Public Concerns About Autonomous Vehicles: Proactive Regulation for Public Trust

The successful introduction of autonomous vehicles is contingent on public trust. One largely overlooked barrier to public trust is liability concerns. We argue that these complex issues can be approached by law makers by conducting case studies of landmark accidents that demonstrate the key considerations of agency and liability that will drive public trust or distrust of autonomous vehicles.
vi influencer2
ASSOC PROF CHEN LOU

Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers

Social media and online media have given everyday individuals the ability to accumulate marketable popularity and influence. Virtual or AI influencers have gained increased traction in recent years, and most of them are “similar to human beings in terms of their physical appearance, personality, and behavior". Most followers perceive virtual influencers as uncanny and authentically fake. However, followers also express acceptance of their staged fabrication.
edsoncomment
PROF EDSON C TANDOC JR

Commentary: We must become better writers in an age of ChatGPT

The popularity of ChatGPT and other AI chatbots isn’t surprising in a period of information overload. They can help us synthesise, organise and simplify data points into digestible and meaningful chunks. HOW MUCH WILL WE ALLOW CHATGPT TO CHANGE US?

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