Seminars and Conferences
1 Nov | TBC By Prof Andrew Ching, John Hopkins University |
3 Sep | Online Healthcare Platform Evolution: The Interplay of Bargaining and Network Effects By Prof Junhong Chu, University of Hong Kong |
26 July | Similarity Judgements Debias the Hidden Discrimination in Candidate Ratings for Hiring By Asst Prof Yu Ding, Stanford Graduate School of Business |
26 Apr | Using GPT for Market Research By Assoc Prof Ayelet Israeli, Harvard Business School |
5 Apr | Mispredicting the Compromisers' Decision Satisfaction in Joint Consumption By Assoc Prof Shankha Basu, University of Leeds |
15 Mar | To Imitate or To Innovate: A Tale of NFTs By Prof Hui Li, The University of Hong Kong |
8 Mar | The Physical Basis of Digital Lifestyles: Evidence from China’s COVID-19 Pandemic Lockdown By Assoc Prof Jayson Shi Jia, The University of Hong Kong |
4 Mar | Empirical Studies on Emotion in Live Streaming Context By Prof Xingyu Chen (Celine), Shenzhen University |
23 Feb | Residential Electricity Conservation, Climate Change, and Delivering Clean Energy to Consumers By Prof Praveen Kopalle, Dartmouth College |
19 Feb | Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery By Assoc Prof Yann Cornil, University of British Columbia |
8 Feb | Review-based Linguistic Matching By Prof Oded Netzer, Columbia University |
29 Jan | Disrespectful Promotions: The Negative Impact of Price Promotions on Products linked to Stigmatized Identities By Prof Jennifer Argo, University of Alberta |
3 Nov | Attention as New Currency: How should Advertising Markets Reward Consumers for their Attention? By Prof Mengze Shi, Hong Kong University of Science and Technology (HKUST) |
23 Oct | Boosting Strengths or Fixing Weaknesses? A Preference Mismatch Between Product Providers and Choosers in Product Improvement Decisions By Assoc Prof Yanping Tu, Peking University |
9 Oct | Rebranding and the Behaviors of Content Creators: A Study of Twitch Prime Becoming Prime Gaming By Mr Rahul Suhag, University of North Carolina, Chapel Hill |
28 Sept | Digital Platforms and Network Analysis in Marketing By Mr Sriniketh Vijayaraghavan, University of Wisonsin-Madison |
26 Sept | Effect of Subjective Knowledge on Improvement Perceptions of Product Upgrades By Mr Wonsuk Jung, University of Wisconsin-Madison |
25 Sept | To Profit or To Assist? How the Interplay between Product Recommendations and Relative Prices Impacts Consumers’ Inferences and Choice By Ms Kyu Ree Kim, Indiana University |
21 Sept | Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendation Prompts Tipping By Mr Ce Liang, The Hong Kong Polytechnic University |
14 Sept | The Value of Content Inclusiveness: Evidence from a Social Media Platform By Mr Weiqing Zhang, New York University |
12 Sept | What Makes Consumption Experiences “Special”? A Multi-method Investigation By Ms Jennifer Sun, Columbia University |
7 Sept | Informing Branded Social Media Content with Multimodal Representation Learning By Mr Jihyeon Ha, Emory University |
23 Aug | A Structural Life Course Model of Dynamic Role Selection on an open Q&A Platform for Pregnancy and Childbirth By Assoc Prof Masakazu Ishihara, New York University |
14 July | Robot or Human? Consumer Responses to Humanoid Robots By Prof Bernd Schmitt, Columbia University |
27 Apr | The Impact of Nutrition Claims on Purchase Behavior for Food Products By Prof Peter Verhoef, University of Groningen |
6 Apr | An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare By Dr Yimin Cheng, Monash University |
20 Mar | Influence or Advertise: The Role of Social Learning in Influencer Marketing By Asst Prof Ron Berman, The Wharton School, University of Pennsylvania |
10 Mar | Is Relevancy Everything? A Deep Learning Approach to Understand the Coupling of Image and Text By Asst Prof Xiaolin Li, London School of Economics and Political Science (LSE) |
27 Feb | The Effects of Off-Price Stores on Customer Behavior: Evidence from a Multichannel Retailer By Prof Ram Janakiraman, University of South Carolina |
2 Feb | Multisensory Experiences: Where the Senses Meet Technology By Assoc Prof Carlos Velasco, BI Norwegian Business School |
16 Jan | Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt By Prof June Cotte, Western University (Ivey Business School) |
11 Jan | How Soon Should Consumers Receive a Mobile Coupon: The Role of Recency By Asst Prof Arun Gopalakrishnan, Rice University |
21 Nov | Digital Disclosure Effects on Physician Evaluations and Patient Welfare By Prof Rama Jayanti, Cleveland State University |
9 Nov | What is the Value of Knowing an Undesirable, Unavoidable Future? By Prof Simona Botti, London Business School |
31 Oct | L’Art pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods By Assoc Prof Alison Jing Xu, University of Minnesota |
7 Oct | The Value of Platform Endorsement By Ms Mimansa Bairathi, London Business School |
26 Sept | Subscription Video-on-Demand Content Supply and Piracy: Evidence from Disney Market Entry in India By Mr Khimendra Singh, Indiana University Bloomington |
16 Sept | Leveraging Variety Preferences to Customize Bundles for Experiential Goods: An Application to Performing Arts Subscriptions By Ms Gwen Ahn, University of Michigan |
14 Sept | Health Insurance and the Dynamics of Patient Decision Making By Mr Jong Yeob Kim, New York University |
13 Sept | Shrinkflation: Evidence on Product Downsizing and Consumer Response By Ms Youngeun Lee, Northwestern University |
2 Sept | Economic Value of Visual Product Characteristics By Mr Ankit Sisodia, Yale University |
15 Aug | The Role of Time-shifting in Serial Drama Viewing: Implications for Drama Producers and Advertisers By Assoc Prof Masakazu Ishihara, New York University |
1 Jun | The Mental Mapping of Magnitude: New Insights from Examining Response Biases By Dr Ellie J. Kyung, University of Pennsylvania |
25 May | On Phone and Self: How Smartphone use Influences Self-expressive Choice By Assoc Prof Aner Sela, University of Florida |
11 May | Rivals Disappeared and Returned to Shelves: Carryover and Spillover Impact of Conflict Delisting in Retail Stores By Asst Prof Hongshuang (Alice) Li, Ohio State University |
5 May | Complementing Human Effort in Online Reviews: A Deep Learning Approach to Automatic Content Generation and Review Synthesis By Prof Praveen Kopalle, Dartmouth University |
21 Apr | Fundraising Design in a Competitive Market By Prof Greg Allenby, Ohio State University |
5 Apr | Fewer Clicks, More Purchases By Prof Young-Hoon Park, Cornell University |
31 Mar | BEAT Unintended Bias in Personalized Policies By Assoc Prof Eva Ascarza, Harvard Business School |
18 Nov | How Political Ideology Shapes Preferences for Observably Inferior Products by Assoc Prof Nailya Ordabayeva, Boston College |
11 Nov | Information Asymmetry in the Crowdfunding Markets: Entrepreneurial Disincentives, Home Bias and Cheap Talk By Assoc Prof Jian Ni, Johns Hopkins University |
23 Sept | Growing Influence By Mr Zheng Gong, University of Toronto |
20 Sept | When Influencers Create Content: The (Possibly) Conflicting Roles of Live Streamers By Mr Wooyong Jo, Emory University |
16 Sept | The Effectiveness of Membership Free Shipping: An Empirical Investigation on Consumers’ Purchase Behaviors and Retailers’ Profits By Ms Fangfei Guo, Texas A&M University |
9 Sept | Display Ad Measurement Using Observational Data: A Reinforcement Learning Approach By Mr Srinivas Tunuguntla, University of Wisconsin - Madison |
3 Sept | Implications of Revenue Models and Technology for Content Moderation Strategies By Mr Yi Liu, The Wharton School, University of Pennsylvania |
20 Aug | Seller-Initiated Consumer Financing and Consumer Sales-Finance Conflicts By Ms Chenchen Di, University of Illinois at Urbana-Champaign |
19 May | Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to LiveStream Shopping By Asst Prof Xiao Liu, Stern School of Business, New York University |
16 Mar | Conversational Dynamics: When Does Employee Language Matter? By Assoc Prof Yang LI, Cheung Kong Graduate School of Business (CKGSB) |
23 Nov | Look the Part? The Role of Profile Pictures in Online Labor Markets By Assoc Prof Lan Luo, University of Southern California |
5 Oct | Store Closed: How Consumers Respond to Retail Store Closures By Ms Shi Qiaoni, University of Pittsburgh |
1 Oct | How Clustering Can Attenuate Hedonic Decline By Mr Chen Jinjie, University of Minnesota |
28 Sep | Tough Crowd: How Observers Influence Compensatory Consumption By Asst Prof Soo Kim, Cornell University |
6 Feb | Package Offers and Price Rate Calculations: How Price Rates Influence Price and Promotional Sensitivity By Prof Rajesh Bagchi, Virginia Tech |
20 Jan | The Utility of Sadness: How Sadness Promotes Subjective Well-being By Dr Jeff Rotman, Deakin University |
21 Nov | You Don’t Have to Compromise: Trade-off Decisions in a Hierarchical Process By Associate Professor Jill Lei, University of Melbourne |
6 Nov | The Role of Memory and Theory of Mind in Children’s Happiness with Past Experiences By Assoc Prof Lan Nguyen Chaplin, University of Illinois at Chicago |
6 Sep | How to Thwart Discounting of Discounts By Asst Prof Yang Haiyang, Johns Hopkins University |
29 Aug | QR Codes Make Location Matter Even More: The Mere Exposure Effect of QR Codes By Assoc Prof Wang Wenbo, Hong Kong University of Science and Technology |
22 Jul | The Ambassador Effect: How Inducing an Ambassador Role Increases Consumers’ Prosocial Marketplace Behavior and Patronage Intentions Associate Professor Martin Mende, Florida State University |
9 May | Benefiting from and Defending against Copycat Brands By Prof David K Tse, University of Hong Kong |
15 Apr | Dynamic Resource Allocation on Multi-Category Two-Sided Platforms By Prof Qiaowei Shen, Peking University |
27 Mar | Mindful Matching : Ordinal versus Nominal Attributes By Prof Kelly L. Haws, Vanderbilt University |
21 Feb | When Signaling Status Backfires: How Signals of Self-Interest Undermine Cooperation By Professor Alixandra Barasch, New York University |
19 Feb | Moral Intuitions Towards Market Exchange By Prof Amit Bhattacharjee, Eramus University |
21 Jan | Hurts So Good: Luxury Products which incur Environmental Cost are Preferred by Status Seeking Consumers By Prof Darren Dahl, University of Columbia |
7 Jan | Key Values Driving Consumer Preferences in Asian Emerging Markets By Prof Nancy Wong, University of Wisconsin-Madison |
14 Nov | Customer Learning and Revenue – Maximizing Trial Design By Mr Takeaki Sunada, University of Pennsylvania |
13 Nov | When Taking a Stand on Controversial Social Issues Hurts or Helps the Organization : Anticipatory Self-Threat and Dishonest Behaviour By Prof Amna Kirmani, University of Maryland |
5 Nov | Can Musicians and Fans Benefit When a Primary Ticket Platform Controls the Resales Market? Theory and Evidence By Mr Zou Tianxin, Washington University |
31 Oct | Secrecy and Consumer Behavior By Prof Yuwei Jiang, Hong Kong Polytechnic University |
29 Oct | The Informational Role of Sponsored Advertising on Online Retail Marketplaces By Ms Long Fei, Columbia University |
25 Oct | Retooling B2B Sales Force for Digital Leadscoring By Mr Shashank (Sash) Vaid, Houston University |
24 Oct | In-Consumption Social Listening with Moment-to-Moment Unstructured Data : The Case of Movie Appreciation and Live Comments By Mr Zhang Qiang, Hong Kong University of Science and Technology |
22 Oct | Walking a Fine Line : Customer Retention in Mobile App Targeting By Ms Hao Xinying, The University of Texas at Austin |
19 Oct | Geographic Sub-Branding via Manufacture Location: How Does “Made in” Change Your Purchase? By Ms Ding Ma, Stanford University |
17 Oct | New Contexts, Data and Methods: A Quick Overview. Presenting two studies By Prof Kersi D. Antia, Western University |
15 Oct | Dynamics of Musical Success : A Bayesian Nonparametric Approach By Mr Khaled Boughanmi, Columbia University |
8 Oct | How Does a Firm Learn in a Changing World? The Case of Prosper Marketplace By Mr Li Xinlong, University of Toronto |
28 Sep | Information Provision and Streamlined Medical Service: Evidence from a Mobile Appointment App By Dr Yang Nan, National University of Singapore (NUS) |
30 Aug | Friend Number Paradox By Assoc Prof Dai Xianchi, Chinese University of Hong Kong |
5 Jul | On Angels and Demons: How to Encourage Good and Discourage Bad Behavior By Assoc Prof Bram Van den Bergh, Erasmus University |
30 May | Labeling Debt as Ordinary Increases Consumer Motivation to Repay Debt By Assoc Prof Simon Blanchard, Georgetown University |
9 May | How Residential Mobility Influence Donation By Asst Professor Wang Yajin, University of Maryland |
26 Apr | Attribute Embedding: Learning Distributed Representations of Product Attributes from Consumer Reviews By Asst Prof Shane Wang, Western University |
4 Apr | Firm Expansion, Size Spillovers and Market Dominance in Retail Chain Dynamics By Prof Ahmed Khwaja, Cambridge Judge Business School |
21 Mar | New Product Ideation and Creativity: The Role of End-User Incorporation through Visual Mental Imagery By Assoc Prof Ravi Mehta, University of Illinois at Urbana Champaign |
21 Feb | Belief Formation Under Signal Correlation By Assoc Prof Tanjim Hossain, University of Toronto |
24 Jan | Choice and Quantity in Food-Related Self-Control: Theory and Evidence from Lab and Field By Prof Anirban Mukhopadhyay, Hong Kong University of Science and Technology |
10 Jan | The Influence of Consumers’ Misbehavior on Responses to Service Failure By Assoc Prof Zhang Meng, Chinese University of Hong Kong |
9 Nov | Meet Me Halfway: The Value of Bargaining By Ms Xu Zhang, University of Michigan |
19 Oct | Media Platforms’ Content Provision Strategy and Source of Profits By Mr Jinzhao Du, Duke University |
12 Oct | The Seesaw Self: Possessions, Identity (De)Activation, and Task Performance By Ms Jae (Jaeyeon) Chung, Columbia University |
28 Sep | Enhancing Effectiveness of Referral Programs by Promoting Active Matching: Evidence from Field Experiments By Mr Yupeng Chen, University of Pennsylvania |
27 Sep | Lacking a Resource or Being One: Money Scarcity versus Time Scarcity Differently Shape Self-Value and Product Judgments By Ms Jane So, University of Washington |
25 Sep | In-Store Learning and Trial of New Brands: Implications for Retail Competition By Mr Jialie Chen, Cornell University |
22 Sep | Visual Listening In: Extracting Brand Image Portrayed on Social Media By Ms Liu Liu, New York University |
15 Sep | Understanding the Effect of Information Disclosure on Industry Payments to Physicians By Ms Tong Guo, University of Michigan |
11 Sep | Planes, Trains, and Co-Opetition: Evidence from China By Mr Marco Shaojun Qin, University of Minnesota |
8 Sep | Exploring the Role of Creative Engagement on Donation Behavior By Ms Lidan Xu, University of Illinois at Urbana-Champaign |
6 Sep | How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities By Mr Mansur Khamitov, Western University |
31 Aug | Competition and the Impact of Online Reviews on Product Financial Performance: Evidence from the Hotel Industry By Ms Hulya Karaman, Emory University |
24 Aug | Unpacking Self-Control: When More Categories Lead to Lower Consumption Budgets By Mr Miaolei (Liam) Jia, National University of Singapore |
23 Mar | Double-Edged Effects Of Customer Participation In New Product Development: The Moderating Roles Of Global Integration And Local Adaptation Mechanisms By Asst Prof Caleb H. Tse, Sungkyunkwan University, Seoul |
8 Feb | The Effect of Anthropomorphism On Consumer Decision Making By Asst Prof Rocky Peng Chen, Hong Kong Baptist University |
28 Oct | Competition Among Retail Formats By Ms Chaoqun Chen, Northwestern University |
25 Oct | A Semantic Approach For Estimating Consumer Content Preferences from Online Search Queries By Ms Jia Liu, Columbia University |
13 Oct | Witnessing Moral Violations Increases Conformity In Consumption By Ms Ping Dong, University of Toronto |
6 Oct | Modelling The Role Of Uncertainty In Cause-Based Crowdfunding: A Multiple Discrete Continuous Choice Approach By Mr Prasad Vana, London Business School |
20 Sep | Social Versus Economic Factors In Network Formation: An Empirical Analysis Of The Multi-Level Marketing Industry By Ms Eunsoo Kim, University of Michigan |
9 Sep | Me-Too Or Exclusive? The Role Of Consumer Heterogeneity On Value-Enhancing Investments And It Impact On Product Differentiation In Conspicuous Goods Markets By Asst Prof S. Sajeesh, City University of New York |
29 Aug | When And How Does Market Share Drive Firm Profits? By Mr Abhi Bhattacharya, Indiana University |
24 Aug | Modeling Dynamics in Crowdfunding By Mr Chul Kim, University of Maryland |
5 Feb | Cross-Domain Effects of Guilt On Desire For Self-Improvement Products By Mr Thomas Allard, University of British Columbia |
2 Feb | Exchange Attributes, Governance Mechanisms, And Opportunism In Buyer-Supplier Relationships: The Overlooked Role Of Institutional Forces By Prof Julie Juan Li, City University of Hong Kong |
28 Jan | Input Vs. Output: Social Comparison Perspective By Asst Prof Elaine Chan, Tilburg University |
26 Jan | The Endowment Effect Of Experiences: The Role of Narrative Processing By Ms Li Jiang, University of California, Los Angeles |