Welcome to the Nanyang Centre for Marketing and Technology

Are you an industry professional, researcher or academic seeking a pit-stop for all things Marketing Technology? Look no further. You’re here.

We are committed to advancing innovation and thought leadership in marketing & technology through rigorous research, impactful publications, and meaningful collaborations. We aim to cultivate a dynamic community in which marketers from different backgrounds can exchange ideas to propel the industry forward.

Who We Are

We are the Nanyang Centre for Marketing and Technology (NCMT), born from the Marketing Division of Nanyang Business School at Nanyang Technological University, Singapore. Through research, publications, and collaborations, we strive to foster a vibrant community that drives innovation and thought leadership.

Our Belief

At NCMT, we believe that Marketing Technology extends beyond data analytics. In today’s dynamic business landscape, while technology provides an unprecedented wealth of consumer data, its true potential lies in reshaping the way businesses engage and connect with consumers.  Data analytics is crucial for marketing professionals to deeply understand consumer behavior and draw consumer insights. Other emerging technologies such as AI, AR, VR, Metaverse, Wearables, IoT, blockchain, robots, autonomous vehicles, etc. have the potential to revolutionize the entire consumer journey, fostering more personalized, engaging, and innovative experiences for consumers.

Our Purpose

Leveraging on our distinctive expertise in marketing, consumer behavior and neuroscience, our mission is to build and disseminate knowledge about marketing & technology to pioneer the next wave of technological evolution in marketing and to empower business leaders to stay relevant.

What Makes Us, Us

Pioneers in Marketing Technology

NCMT is a pioneering force in the realm of Marketing Technology. As one of world’s first Marketing Technology centre initiated by a technological institution, we lead the way in bridging marketing & technology and exploring cutting-edge strategies, innovative solutions, and a new era of possibilities in this domain.

Asia Focus

Our distinctive focus on Asia and in-depth understanding of Asian consumers distinguishes us. More than just recognizing the economic growth and technological advancements in the region, we realize the cultural nuances that drive consumer behaviors.  This cultural insight is what differentiates us and is crucial for businesses aiming to navigate the multifaceted Asian business terrain.