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Digital Humans

The live e-commerce market is booming, set to reach USD 3.9 trillion by 2031. Traditional human hosts are facing competition from virtual digital humans, powered by AI. While digital hosts offer cost efficiency, challenges like the "uncanny valley" effect and legal complexities remain. Collaboration aims to optimize their integration into live commerce, reshaping broadcasting and content production.

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In rural India, unnoticed influencers like Yash Jatt and Pramod Prajapati, Indian farmers doubling as YouTubers with millions of followers, are reshaping agricultural knowledge-sharing. Coupled with tech startups like Carnot and Niqo, leveraging IoT and AI, rural India's transformation into a hub of innovation presents significant economic opportunities, demanding attention from global managers and businesses.

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