Published on 17 Nov 2020

Trek 2000 International - Reinvents Itself As A Global Technology Player

Case Study by Joachim Sim

In 2000, Singapore company Trek 2000 International launched the world’s first thumb-sized USBcompatible and smallest external storage device for computers. By 2008, the ThumbDrive that it invented and further developed had replaced the ubiquitous floppy disk as the common portable computer storage device worldwide. Beyond the ThumbDrive, Trek’s research and development (R&D) team had invented other products that were helping to improve people’s lives around the world – the Flucard secure digital card with wireless capability (another world’s first) and the miniature Ai-Ball video camera with wireless capability (world’s smallest) launched in 2010 and numerous enhanced versions since then, among many other innovations.

Read the report here.