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Introduction
What constitutes success for digital products like Apple, AirBnb, Grab, Canva, Spotify and more? Our 5-day digital product bootcamp provides hands-on experience in product management and user research. Throughout the program, you'll dive deep into essential topics such as creating MVPs, crafting pricing strategies, roadmap planning, conducting user interviews, usability testing, and more. Get ready to elevate your product management prowess and refine your user research techniques.
Key Learnings
● Developing Minimum Viable Products (MVPs)
● Crafting a Winning Pricing Strategy
● Creating Effective Roadmaps
● Conducting In-Depth User Interviews
● Mastering Usability Testing and Reviews
● Strategizing User Research Planning
● Lean Business Canvas for Product Success
This 5-day programme is perfect for individuals eager to gain a comprehensive understanding of product management and user research in the digital landscape. Learners will be trained on articulating ‘why’ build digital products, ‘what’ problem are you solving, and ‘how’ are you going to facilitate and execute ideas. The programme is curated by combining existing SkillsFuture Series approved courses with an extra day thrown in without charges. This special bootcamp promotion is launched in conjunction with the SkillsFuture Festival x SUSS happening on 3 Aug:
- Product Management (TGS-2020509543); and
- User Experience (UX) Research (TGS-2020509544)
Learners who sign up for this programme must complete the above 2x 2-day CET courses and attempt the capstone project before they are awarded the Certificates of Completion.
- Opportunity Discovery
- Agile Methodologies and Scrum
- Minimum Viable Product
- Go To Market Models
UX research is the foundation of all design processes, and the skills taught in this course are an essential part in any UX design or product management role. Learners will learn the key skills and tools required to be able to complete effective user research projects, and be able apply these in a professional setting.
Course Structure (5 days)
Day 1-2: CET Product Management
Day 3-4: CET User Experience (UX) Research
Day 5: Capstone Project
Our bootcamp is perfect for individuals eager to gain a comprehensive understanding of product management and user research in the digital landscape. In these 5 days, you will be trained on articulating ‘why’ build digital products, ‘what’ problem are you solving, and ‘how’ are you going to facilitate and execute ideas.
Standard Course Fee: S$4,320.00
SSG Funding Support | Course fee | Course fee payable after SSG funding, if eligible under various schemes |
BEFORE funding & GST | AFTER funding & 9% GST | |
Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding) | S$4,000.00 | S$1,308.00 |
Enhanced Training Support for SMEs (ETSS) | S$508.00 | |
SCs aged ≥ 40 years old |
• NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.
Mr Hanson Yap
Hanson Yap is an acclaimed Product Marketing Leader, boasting over 20 years of experience in Product Management, Marketing Strategy, and Leadership. He thrives at the nexus of Technology, Commerce, and Storytelling, utilizing data-driven insights to architect compelling marketing campaigns that resonate with audiences and drive significant product growth.
Hanson's journey spans across two continents, making an indelible impact on private companies and Fortune 500 giants, notably Microsoft and Apple. His portfolio features remarkable collaborations with influential partners such as Adobe, contributing to transformative projects that pushed boundaries and ignited growth.
His diverse expertise encompasses sectors from tech to retail, from in-house product management to marketing strategy. Hanson has consistently operated across various business models, including B2C, B2B, and partnerships, in both the hardware and software realms.
Hanson's voice resonates beyond boardrooms; he has been a compelling advocate for products and ideas, effectively shaping perception among key stakeholders from press to partner C-suite. His academic pursuits in Business and Information Technology, along with his accolades, underline his commitment to perpetual learning and excellence.
Hanson holds a Masters of Business (With Merit) from the Australian National University, and a Bachelor in Information Technology (Dean’s List) from the University of Queensland placing in the Top 15% of the Cohort giving him a Golden Key International Honour Society Award.
Beyond the professional sphere, Hanson is a certified lifeguard, an avid diver, and a tennis enthusiast, revealing a character shaped by discipline, passion, and a zest for life. His journey underlines a singular mission: To leverage his experience and skills to create meaningful, impactful experiences in the tech world - one product at a time.
Mr Joshua Wang
With over 10 years of experience in the tech industry, Joshua specialises in strategic communications, with focus on User Experience and consulting.
A former digital consultant in Ernst & Young, he provides consultancy services for enterprise businesses and engages with stakeholders and technology teams to define future digital experiences. Joshua is also a part of the UI/UX and Design Thinking panel for PIXEL’s project-based coaching and has provided training to Singapore-based start-ups and SMEs to enhance their user experience of digital products and services.
Josh is also passionate about giving back to the design community and believes that design education and knowledge should be made available for all and designers who are breaking into the UX space should be provided a platform to shine. He is a mentor on ADPList and Springboard and is also privileged to be in the top 10% mentors across Asia Pacific.
On the side, Joshua does illustrations and has the privilege to be commissioned by Microsoft to do up their office mural and got featured in CLEO magazine for his mural works.
