User Experience (UX) Research

Upon completion of this program, the successful student with have reliably demonstrated the ability to understand and apply the underlying principles of:
- User Experience (UX) Research
- Affinity diagrams
- User behaviour mapping
- User Personas
- User Interviews
- Comparative and Competitor Analysis
- Information Architecture
- Content Mapping

Our curriculum is built through regular consultation with industry professional and hiring partners, and is designed to teach the skills, tools and technologies to meet the evolving needs and trends emerging in the tech industry.

Affinity Diagrams & User Behaviour Mapping

- Learn how to create detailed affinity diagrams to map out user / audience needs and associated business processes
- Design User Personas that closely match the key audiences
- Build user behaviour maps to clearly define the presumed audience requirements and opportunities

User Interviews & User Research Processes

- Learn how to design qualitative user research interviews
- Understand how to build effective quantitative surveys
- Understand how to run effective focus groups
- Create effective documentation to share and present findings

Comparative and Competitor Analysis

- Learn how to analyze comparative models and competitors effectively
- Apply recognized competitor analysis models within a practical setting
- Produce and present a comprehensive competitor analysis

Information Architecture & Content Mapping

- Learn how content hierarchies are applied in websites and applications
- Create content structures and information architecture using standardized industry approaches

 

 User Interface Designer, User Experience Designer, Product Manager, UX Researcher, Information Architect, Graphic Designer, Web Designer, Communication Designer, Production Designer, Interactive Designer, Art Director, Creative Director

Standard Course Fee: S$2,180.00

SSG Funding Support	Course fee	Course fee payable after SSG funding, if eligible under various schemes
	BEFORE funding & GST	AFTER funding & 8% GST	AFTER funding & 9% GST
Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding)	S$2,000.00	S$648.00	S$654.00
Enhanced Training Support for SMEs (ETSS)		S$248.00	S$254.00
SCs aged ≥ 40 years old SkillsFuture Mid-career Enhanced Subsidy (MCES) (Up to 90% funding)

• NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.

Note: Course fee payment made before 1 Jan 2024 will be subject to GST at 8%, and payment made on or after 1 Jan 2024 will be subject to GST at 9%.