Professional Certificate in Data Analytics Tools

Course 1
Data Analysis and Forecasting

This course is the foundational course of this programme as it focuses on the activities of a business and data analyst from data acquisition to presentation of insights.  In this programme, we've structured the learning into three segments, each focusing on the tools most essential for business and data analysts.

What you will learnt:

• Data Wrangling with SQL and Power Query
• Essential Excel for Data Analysis
• Visualising and Presenting Insights with Tableau

Course 2
Market Sensing Tools & Approaches
- Practical Application

Whether individual or business, we are constantly inundated with data and information through various digital and non-digital channels.  Whilst digital tools and methods for gathering data and information about our customers, competitors and markets are used extensively, non-digital techniques, approaches and channels are also there for us to leverage on.

This course introduces participants to techniques and methods of identifying and understanding data and information, to identify best sources for data collection and analysis. 

What you will learnt:

• Deep dive into the use of digital and non-digital market sensing tools and techniques. 
• Learn the functional aspects of Excel that is used to sense the market

Course 3
Leveraging Data Analytics
for Sales & Marketing

Companies are incorporating, or at the very least, leveraging on technologies in their operations.  They are digitally connecting themselves to their suppliers, partners, government and customers. Two things that have stood out in the digital economy are the potential of data analytics and the opportunity to be more sensing as an organisation. Understanding the customer goes beyond profiling the customer; a company seeks to understand the “How”, “When”, “Why” and “Where” of the purchase cycle. 

The objective of this course is to provide participants with the knowledge on how to leverage on data analytics and market sensing to improve sales and marketing efforts.

What you will learnt:

• Explore the key functional areas of Tableau and how it can be used to improve Sales and Marketing.

Upon completing all three courses, participants will be awarded a Professional Certificate in Data Analytics Tools from NTU, demonstrating their proficiency in these essential areas of data analytics.

Each course can also be taken as a stand-alone module, with an e-Certificate of Completion provided for each one.

Mr. Francis Tay
Lecturer, NTU WKWSCI,
Programme Director/Trainer

Francis is currently a lecturer at Nanyang Technological University (NTU) Wee Kim Wee School for Communications and Information (WKWSCI), teaching Business Intelligence, Information Sources and Services, and Information Entrepreneurship in the Master of Knowledge Management, Master of Information Systems, and Master of Information Studies and Master of Mass Communications. He has been teaching at NTU at post-graduate level for more than 10 years.

Francis obtained his Honours degree from NUS, majoring in Economics and Computer Science & Applications, and his Master of Science in Management (Sloan Fellowship) from the London Business School in the UK.  Francis served 5 years on the National Youth Council’s Singapore Youth Awards (SYA) Entrepreneurship committee and has provided mentorship to companies and others under various business programmes at universities and start-up accelerators.