A course in the series of Deeper Experiential Engagement Projects (DEEP), ET5101 Deep Drive into Entrepreneurship develops your awareness in the relevance of entrepreneurship and innovation beyond the classroom. The course makes use of projects initiated from interest-based or problem-driven activities. Learn from entrepreneurship faculty and be mentored by experienced entrepreneurs. The course will expose you to the entrepreneurial ecosystem and support networks at NTU.

You will be introduced to the fundamentals of entrepreneurship, innovation and new venture creation process. You will learn to generate ideas, identify opportunities, discover customer needs, design a product or service, and develop a relevant prototype and business model. This training will enable you to develop an entrepreneurial mindset and the practical skills, which are highly relevant to any entrepreneurship undertaking in the future.

At the end of the course, present and pitch your business plan at the Chua Thian Poh Entrepreneurship Education Venture Fund competition and win up to S$10,000 in start-up grant.   

For more details, please download the full module outline here.

This module aims to equip students with skills to apply theoretical concepts of strategy and organisation design through case studies in the context of growing enterprises, and covers the key elements that propel scaling up, as well as factors that impede growth.

For more details, please download the full module outline here.

Pre-requisite: ET5131 Venturing into Entrepreneurship

For more details, please download the full course outline here.

Pre-requisite: ET5131 Venturing into Entrepreneurship

PART A: This module allows students to learn the importance of opportunity recognition and creation, and to learn how to evaluate new venture concepts. This module is a continuation of earlier modules students covered in MiE and SMiE. Students will be exposed to the ups and downs that start-ups face and the challenges of operating new business ventures. They will appreciate and learn from the lessons of under-performing or ‘turn-around’ companies.

PART B: The objectives of the module are to cultivate a proactive mindset in students, to tap on the entrepreneurial ecosystem in Singapore through meeting and mingling with venture capitalists, entrepreneurs, business leaders, angel investors, government officers, and intellectual property lawyers. The module will provide opportunities for forums and discussions, where students get to explore and test potential business ideas with like-minded people. In addition, students will understand the importance of networking and professionalism at work.

For more details, please download the full course outline here.

Pre-requisite: ET5131 Venturing into Entrepreneurship

This course aims to introduce students to a framework of business development strategy, equip students with theories and tools to develop strategies, engage students in the application of these theories and tools to real-life business cases. This course focuses on strategic decisions, which will have a long-term impact on the organisation.

 The course enables students to discover how adopting entrepreneurial marketing thinking will help them to:

1. Gain an understanding on the functional role of marketing in the wider context of a business and entrepreneurship setting.
2. Answer crucial questions of “What am I selling, to whom and why, and how can I be a market leader?” 
3. Appreciate marketing strategies applied conceptually and in real-world enterprises.

For more details, please download the full module outline here.

Pre-requisite: Nil

This course trains students to understand how to value a start-up, a corporate venture, or a project. Emphasis is placed on developing a systematic framework in Venture Capital (VC) concepts and related techniques pertaining to venture capital investment as a profession. More specifically, the course helps students to develop an advanced level of skills on valuing a venture. It guides students in going through venture capital investment term sheets systematically, which covers important facets of the financing: economic issues such as the valuation given to the company (the higher the valuation, the less dilution to the entrepreneur). It also covers control issues such as the makeup of the company’s Board of Directors, the approval or “veto” rights the investors enjoy; and post-closing rights of the investors, such as the right to participate in future financings and rights to get periodic financial information.

The course also examines several real-life venture capital and private equity investment deals.  Students will identify the best practices and draw lessons from actual cases to deepen their knowledge and skills in VC investment.

For more details, please download the full module outline here.

Pre-requisite: Nil

From high-tech electronic products to low-tech children’s toys, human-centered design leads to the creation of great products or services through a deep understanding of human needs. The key to any start-up success is the quick and accurate identification of its customer base, and the value to its target market. Design behaviours – collaboration, empathy towards others, prototyping new ideas, and continuous improvement – are important when delving into any new experience.

 On another note, entrepreneurs spend most of the time interacting with all kinds of systems, which are often complex mixes of technology, people, and issues. Even in a simple system there can be several subtle cause-and-effects that we have to deal with if we want to change or improve things. Learning about systems thinking means learning about these behavioural properties and characteristics.

 This course consists of two parts:

• Part A discusses the roles that innovation and design play in entrepreneurship, and specially design thinking and its application to developing new products, services and the organisation of businesses are introduced; and
• Part B focuses on systems thinking, which enables entrepreneurs to develop, and take advantage of, the potential to a more holistic way of managing and growing startup teams, ventures, and the businesses.

For more details, please download the full module outline here.

Pre-requisite: Nil

An integral component of the course is the exploitation and commercialisation of technologies. The course provides a platform to examine trends and key issues in commercialising inventions and technological innovations. Students need to understand the latest technological research and development and identify technology commercialisation possibilities. This course places emphasis on the successful transfer of technologies from a research environment for commercialisation. It teaches how successful and sustainable products or services go to the global market in a knowledge-based entrepreneurial wealth-creation process. Challenges and opportunities posed by emerging technologies in the Fourth Industrial Revolution will also be examined.

For more details, please download the full module outline here.

Pre-requisite: Nil