Published on 06 Jan 2024

What’s your Roman Empire? The viral memes, trends and new lingo to know in the new year

NTU Expert Comment: Straits Times, 5 January 2024

In the age of social media, memes, viral trends and new slang are birthed every day. Some are fleeting, one-off jokes, while others stay in the lexicon, gain permanence and become part of the language of the Internet. Dr Jeremy Sng, a lecturer in the School of Social Sciences at NTU notes that memes in the past were mostly images or short comic strips. But with TikTok and Instagram Reels, short videos have taken off, allowing people to express themselves in new ways. Dr Sng, whose research focuses on the psychological and behavioural outcomes of media use adds: “Even though the format of memes has evolved into the audio and video space, the things that are made into memes are more or less the same.

Click here to read the article.