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Data Science in Entrepreneurial Marketing (Intermediate Short Course, SkillsFuture)
Course Overview
This course aims to provide participants with fundamental knowledge and skills in data science necessary for developing a marketing plan and launch a marketing campaign. The two-day course introduces a series of tools, libraries, datasets and algorithms, and uses cases of data analysis solutions to real-world problems. The learning design for this course aims to provide participants with hands-on experience and use technology to assist in data science, example; ChatGPT.
Course Duration
15 Hours
Course Mode
- Physical
- Online
Course Dates
| Physical | 22 to 23 Oct 2024 |
| Online | 2 days (To be advised) |
Course Details
Course Outline:
- Overview of Data Science (Pre-reading)
- Causal and Correlation Analyses
- Quantitative and Qualitative Analyses
- Applications of ChatGPT for Entrepreneurial Marketing
- Data-Driven Marketing Strategy
At the End of This Course, Participants are Expected to:
- Understand the Basic Data Science for Entrepreneurial Marketing
- Identify and Evaluate the Data Requirements (Key Metrics) and Effective Collection Tools
- Analyse Basic Data for Entrepreneurial Marketing
- Generate Insights from Data-Driven Marketing Strategy
- Generate New Insights on Applications of ChatGPT for Entrepreneurial Marketing
Admission Info
Who Should Attend?
This course is designed for people exploring a career transition (for mid-career workers), realising a dream to be their own boss or are aspiring to fund their own company.
Full Course Fees
S$2,100 (Before GST)
1. SkillsFuture Series
Full Course Fees
| Funding Type | Subsidy | Criteria | Programme |
|---|---|---|---|
| Base Grant | 70% | Singapore Citizen / PR age 21 and above | Course Fee: $2,100 - $1,470 9% GST: $56.70 Full Fee Payable: $686.70 |
| Mid-Career Enhanced Subsidy (MCES) | 90% | Singaporean age 40 and above | Course Fee: $2,100 - $1,890 9% GST: $56.70 Full Fee Payable: $266.70 |
| Enhanced Training Support for SMEs (ETSS) | 90% | Singapore Citizen / PR who is SME sponsored | Course Fee: $2,100 - $1,890 9% GST: $56.70 Full Fee Payable: $266.70 |
2. SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits (up to S$500) to pay for the course fees. The credits may be used on top of existing course fee funding. This is only applicable to self-sponsored participants.
Applications via MySkillsFuture.sg must be made within 60 days before course commencement. Please click here for more details. Please login to Skillsfuture portal and submit appropriately.
3. Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.
4. NTU Alumni Course Credit
From 1 July 2019, NTU alumni may utilise their course credits of S$1,600.00 to co-pay up to 50% of the nett fee (exclusive of prevailing GST) payable for courses with starting date from 1 July 2019 onwards. There will be no administrative fee involved for the use of NTU Alumni Course Credits on courses with starting date from 1 July 2019 onwards. For more information, please visit here.
An online assessment will be conducted at the end of the course.
Achieving minimum attendance (75% of the total course hours)
Completion and pass the course assessments
*Course Certificate will be awarded to the participant who have fulfilled all the above requirements and upon completion of all assessments.
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