Welcome to the Wee Kim Wee School of Communication and Information

Established in 1992, the Wee Kim Wee School of Communication and Information (WKWSCI) is the only full-fledged communication school in Singapore and is a world-class centre of excellence with an international faculty, state-of-the-art research laboratories, and global institutional affiliations.

Our Research

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WKWSCI stewards an in-depth focus in research, generating empirical and humanistic analyses of communication topics and policy issues important not just to Singapore, but to the region and the world. With a talented team of faculty and research staff, the School undertakes a broad range of interdisciplinary research that spans across the diverse fields of communication and information.

 

AI Research

Unlocking the Future: Advancing Human Potential Through AI Research

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AI Research

AI research aims to develop systems that can think, learn, and adapt autonomously, offering transformative potential across industries such as healthcare, finance, transportation, and entertainment.

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Driving AI Progress: Grants and Funding

Fueling the Future: Grants Empowering AI Advancements

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Our News

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Hundreds of sponsorships, thousands of followers: Why brands are turning to computer-generated influencers

Dec 6, 2022, 16:10 PM
Title : Hundreds of sponsorships, thousands of followers: Why brands are turning to computer-generated influencers
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Published date : Oct 16, 2022, 06:01 AM

CNA Online, 16 Oct - https://www.channelnewsasia.com/business/brands-computer-generated-artificial-intelligence-virtual-influencers-2999206#:~:text=%E2%80%9CSince%20there%20are%20many%20cases,as%20%22more%20objective%20beings%22.

Virtual influencers are seen as "safer choices" than their human counterparts because they are more controllable, says one expert. Virtual influencers are seen as “safer choices” compared to human influencers who may be involved in scandals from time to time, according to Dr Chen Lou, Assistant Professor at NTU’s WKWSCI. They are also more controllable and can be highly customised to meet brands' needs, added Dr Lou. Consumers may find these influencers innovative and intriguing as they are “novel, fun and trendy”, said Dr Lou, adding that the novel appeal can also carry over to a brand’s image.

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