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Corporate NTU
The Asian Business Case Centre
ABCC-2022-005 (MC): “Sheng Siong: Residual Income Valuation”
ABCC-2022-004: “RX:AI, Putting Machine Learning into Medical Prescription – The Case of HealthPlix”
ABCC-2022-003: “Race and Rise Against the Tide: Sustainable Development for Singapore”
ABCC-2022-002: “THE ROBOTS ARE COMING: READY PLAYER ONE?”
ABCC-2022-001: “FRESH: Evolving Its Business Model”
ABCC-2021-011: “From a Mission to Rescue Waste to A Passion for Reducing Single-use Plastics”
ABCC-2021-010: “How Many Bottom Lines is One Life Worth?”
ABCC-2021-009: “At the Nexus of the Triple Bottom Line: Ya Kun Kaya Toast”
ABCC-2021-008: Enhancing patient care by transforming the work environment for front-liners at the National University Hospital (NUH)
ABCC-2021-007: Foreword Coffee: Marrying Passion and Mission
ABCC-2021-006: Wateroam: Social Enterprise in Singapore
ABCC-2021-005: ComfortDelGro Taxi: Riding the Headwinds
ABCC-2021-004 (MC): Vibrant Group Limited: Sale and Leaseback and its Financial Statement Effects
ABCC-2021-003: Lessons in Crisis Leadership: From Peacetime to Post-911
ABCC-2021-002: “Wateroam: The Quest for Social Impact and Sustainability”
ABCC-2021-001: "Conquering the World: One Loaf at a Time"
ABCC-2022-006: “Shopee's Short-Lived Venture into India: Market entry and Exit Amid Environmental Uncertainty”
ABCC-2022-007: “Towards a Net Zero Future: The Digital Transformation of Johnson Controls for Sustainability"
ABCC-2022-008: “Starbucks: Creating the ambience and rekindling people's thirst by bringing the brew to the world"
ABCC-2022-009: "Alibaba Group Holding Limited: Why and how does leadership matter to a company’s growth, success and future prospects?"
ABCC-2022-010: "Mega Solutions Negotiation"
ABCC-2023-001: "Singapore Airlines - An Iconic Asian Brand: Decision-Making in Challenging Times, Crisis and Beyond"
ABCC-2023-002: “Planning for a Successful Robotic Process Automation (RPA) Project and Beyond“
ABCC-2023-003: “KSL Communications”
ABCC-2023-004: “Ice Cool - Branding in a Time of Turbulence”
ABCC-2023-005: “The Best Bank for a Better World: The Third Wave of Transformation in DBS”
ABCC-2023-006: “Medinex: Business Combinations, Goodwill and Goodwill Impairment”
ABCC-2023-007: “Singapore's Strategic Transformation as a Smart Nation“
ABCC-2024-001: “FROM HIERARCHICAL ORGANISATION TO BOUNDARYLESS HOSPITAL: “KAMPUNG” SPIRIT AND COLLECTIVE LEADERSHIP BEYOND ELEVEN JALAN TAN TOCK SENG”
ABCC-2024-002 “CHANGE AND COLLECTIVE LEADERSHIP: THE TRANSFORMATIONAL JOURNEY OF TAN TOCK SENG HOSPITAL”
ABCC-2024-003: “Golden Light: Finding the Sweet Spot in the Premium Sweet Spreads Sector”
ABCC-2024-004: “Capitaland Investment Limited: Investment Property Vs PPE”
ABCC-2024-005: “Spreading its wings: Jollibee Foods Corporation's quest for growth”
ABCC-2024-006: “Unsustainability in Sustainable Urban Farming: Paradox of Apollo Aquaculture Group (AAG)”
ABCC-2024-007: “The People’s Transformation: 'The UOB Way'"
ABCC-2024-008: “Asia Gigaton Fund: Public Equities Investing For Impact”
ABCC-2024-009: “Policy Tale of Two Small Open Asian Economies: Singapore and Hong Kong”
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