ABCC-2021-011: “From a Mission to Rescue Waste to A Passion for Reducing Single-use Plastics”

Category: Sustainability

Abstract: SimplyGood is a sustainable consumer brand reinventing the homecare & cleaning industry, founded by a homegrown entrepreneur; Mr. Jeremy Lee (29) in 2021. SimplyGood is a successful spin off from his previous venture UglyGood he cofounded in 2017 which focuses on turning fruit waste into products such as cleaning agents, essential oils, and animal feed. UglyGood has since been acquired. SimplyGood aspires to replace the hefty plastic bottles of household cleaning detergent by their ecologically and space friendly plant based ‘cleaning tablets’. Importantly, SimplyGood produces the dehydrated cleaning tablets using only non-toxic plant-based ingredients.

What are some of the challenges SimplyGood faced? How does SimplyGood apply the triple bottom line to her business? What are the motivating factors/drivers for Jeremy? What are the five-year plans for SimplyGood?

ABCC-2021-011: "From a Mission to Rescue Waste to A Passion for Reducing Single-use Plastics"