ABCC-2024-007: “The People’s Transformation: 'The UOB Way'"

Category: Human Resource Management

Abstract: This case examines HR transformation from the Chief Human Resource Officer’s (CHRO) point of view. Driving a successful HR transformation requires a multi-phased approach. This case showcases the first two phases of UOB’s HR transformation, in which a foundation was laid to prepare the ground for organization-wide change.

By 2023, UOB’s HR transformation, driven by the Group Head of HR, Dean Tong, had achieved several significant milestones, such as stronger fit and desired capabilities among an evolving mix of employee profiles, increase in recruitment numbers, clarified career paths for all employees that favoured talent retention and promotion from within, increased cross-department exposure for employees through job rotations, and improvements in employee engagement.

The close of the case prompts readers to contemplate the next phase of UOB’s HR transformation, drawing attention in particular to remaining challenges and areas for evolution and improvement.

ABCC-2024-007 : “The People's Transformation: "The UOB Way"