Listening to the likes of Alma and PepsiCo for their award winning “Better with Pepsi” campaign, as well as discovering new groundbreaking campaigns such as Morning After Island and The Lost Class from the Award show has been nothing short of surreal.

As a student from the tiny red dot, listening to podcasts, watching case films and stalking creatives' portfolios online can’t beat the experience of living in this moment in Cannes right here, right now.

My favourite part of the festival was going to the basement to browse through the shortlisted works, then attending the award shows at night. It was exciting, even surreal, to witness the works that I rooted for to be recognised and awarded. Thinking about the trends of the industry, what makes the works that won different from the others – everywhere, there was so much to learn and be inspired by.

I was starstruck by the works that I saw. Some gave me chills, others almost made me cry. They had created a real impact on society, which started from a genuine human truth. I leave the Home of Creativity inspired that ‘creativity’ is not just a buzzword.

A talk that everyone should view is ‘The Rise of Hackertising’ by Burger King. The speakers were passionate and eloquent and it made for a very engaging talk. Many important issues were discussed including client-agency relations, the importance of being relevant and brands doing good.