ABCC-2024-005: “Spreading its wings: Jollibee Foods Corporation's quest for growth”

Category: Strategy

Abstract:  Jollibee Foods Corporation (JFC), the largest food service company in the Philippines, expanded internationally with a notable 2019 acquisition of The Coffee Bean and Tea Leaf (CBTL).  JFC leveraged a favorable market environment and its resources to surpass McDonald’s in the Philippines. However, since the Covid-19 pandemic, JFC has faced significant challenges, including economic slowdown, inflation, health concerns over fast food, intense competition, supply chain disruptions, and mixed results from its aggressive expansion. This case provides insights into the business and corporate-level growth of a corporation in the quick service restaurant business segment during turbulent times.

ABCC-2024-005: “Spreading its wings: Jollibee Foods Corporation's quest for growth“