And the PR Oscar goes to…

Hyper-realistic Hailey recently made a pitstop in Serbia. HEY!’s bold experiment of using AI to co-create an entire issue, including Hailey, captivated judges at the 2024 International Public Relations Association (IPRA) Golden World Awards for Excellence, held in Belgrade. At the ceremony, dubbed the “Oscars of PR”, HEY! received double honours – for being the best publication and for exemplifying the integration of traditional and new media. We thank all of you, our readers, for being a part of our success.

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This story was published in the Sep-Oct 2024 issue of HEY!. To read it and other stories from this issue in print, click here.