Bachelor of Business with Minor in Strategic Communication

Single Degree

Programme Type

Full-time

NBS UG Admissions

[email protected]

The Bachelor of Business with Minor in Strategic Communication at Nanyang Technological University (NTU) focuses on strategic management of public and market Communication. It provides you with conceptual and practical training on how to strategise and manage communication with different stakeholders, both internal and external to an organisation. 

Communication strategy is often crucial to business success and this Minor in Strategic Communication includes creative and innovative Advertising courses, as well as specialised courses in Media Planning and implementation of market strategy across various media platforms.     

Learning Approach 

This minor programme gives you a competitive edge in the ever-changing work environment. It will equip you with the forward-thinking skill-sets to develop effective and well-rounded business communication strategies. 

Core Courses 

You can start reading the minor courses after the first semester of your freshmen year. You can continue to read higher level courses in the second year.   

A-level, International Baccalaureate (IB) Diploma, NUS High and polytechnic graduates may be granted course exemptions for a relevan​t accountancy or business core course based on their qualifications.

Course exemptions include:

  • A-Level Graduates

    If you have obtained an A grade and above for Economics at H2 Level, you will be eligible for exemption from the first-year core course HE5091_Principles of Economics.

  • IB Diploma Graduates

    If you have obtained a Grade 7 and above for Economics at Standard Level OR a Grade 6 and above for Economics at Higher Level, you will be eligible for exemption from the first-year core course, HE5091_Principles of Economics.

  • NUS High Graduates

    If you have taken both MA5107 Statistics and MA6207 AP Statistics, and score​d at least B+ for MA6207, you will be eligible for exemption from the first-year core course,  AB1202 Statistics & Analysis. If you have obtained a Subject CAP 4 and above for Economics, you will be eligible for exemption from the first-year core course HE5091_Principles of Economics.

  • Polytechnic Graduates
    You may be granted an exemption for a relevant first-year course related to the Diploma you have obtained. Note that only Diplomas listed in  Annex A are allowed exemptions.

Nanyang Business School students transferring from other programmes can seek exemptions and credit transfers for similar or relevant courses covered in their previous programme of study. 

Students transferring from other universities should submit an Exemption Request Form, together with their degree audit/transcript, and detailed outline of the course(s) via email to NBS Student Admin for review and consideration. Students applying for course exemptions must submit their application within the first semester for their enrolment.​

If you opt for an exemption, you :

  • Are deemed to have fulfilled the course requirements and the required number of Academic Units.
  • Do not need to attend the lectures, tutorials, seminars, or examinations for the exempted course(s). 
  • Will not be given a grade for the exempted course(s).

Exempted courses do not count towards your Grade Point Average and have no bearing on the classification of the honours that you will be awarded.

If you are eligible for a core course exemption, you do not have to take up the offer. For example, you may prefer to read the course at the undergraduate level as a useful refresher of the higher-level courses. In which case, no action is needed on your part. Simply attend the course as scheduled in your timetable.  

Three years, with direct honours.

Core Courses

  • Business Operations and Processes
  • Management Principles, Skills and Competencies
  • Strategic Management
  • Financial Accounting
  • Management Accounting
  • Financial Management
  • Statistics & Analysis
  • Business Law
  • Marketing
  • Organisational Behaviour & Design
  • Principles of Economics
  • Intermediate Excel


Interdisciplinary Collaborative Core (Common Core)

  • Healthy Living and Mental Wellbeing
  • Sustainability: Society, Economy & Environment
  • Science and Technology for Humanity
  • Career & Entrepreneurial Development for the Future World
  • Ethics & Civics in a Multi-Cultural World
  • Navigating the Digital World
  • Inquiry and Communication in the Interdisciplinary World


Interdisciplinary Collaborative Core (Foundational Core)

  • Careers Future Forward
  • Decision Making with Programming & Analytics
  • Professional Attachment
  • Communication Management Strategies

Broadening and Deepening Electives Minor in Strategic Communication

Choose four to five courses

  • Media Law, Ethics and Policy
  • Creative Strategies
  • Social Consequences of Mobile Communication
  • Crisis Management
  • Media Planning and Strategies
  • Intercultural Communication
  • Public Opinion
  • Persuasion & Social Influence
  • Issues in Advertising
  • Digital Communication & Human Relationships
  • Social Media and Digital Campaign Management
  • Financial Communication: Media, Fintech, and Financial Markets
  • Persuasive Technology for Strategic Communication

Specialisation Component (Business Specialisation Courses - six to ten courses)

Actuarial Science

Specialisation Core Courses

  1. Actuarial Aspects of Asset Valuation
  2. Actuarial Computing
  3. Actuarial Economics
  4. Actuarial Statistics
  5. Life Contingencies & Demography
  6. Mathematics of Finance
  7. Models
  8. Statistical Modeling

The following courses are also available to Actuarial Science majors as Broadening & Deepening Electives (BDEs):

  1. Actuarial Management
  2. Insurance Practice
  3. Property & Liability Insurance

Banking & Finance

Specialisation Core Courses
  1. Ethics in the Investment Profession
  2. Investments

Specialisation Prescribed Courses

Choose six electives:

  1. AI in Accounting and Finance
  2. Alternative Investments
  3. Analytics I: Visual & Predictive Techniques
  4. Blockchain and AI in Finance
  5. Corporate Finance and Strategy
  6. Derivative Securities and Hedging Strategies
  7. Equity Valuation
  8. Financial Application Design and Development
  9. Financial Markets and Products
  10. Financial Modelling
  11. Financial and Risk Analytics I
  12. FinTech in Investment Management
  13. Fixed Income Securities
  14. Foundations of Risk Management
  15. Global Financial Markets and Management
  16. Introduction to Compliance
  17. Portfolio Management
  18. Relationship Management
  19. Wealth Management

You are advised to take the specific courses from one of the four clusters listed below if you want to enter certain sectors in the banking and finance industries.

Note: Cluster courses are not mandatory. Courses with * are considered more important than the courses below in each cluster.

Wealth Management

  1. Wealth Management*
  2. Introduction to Compliance*
  3. Global Financial Markets and Management*
  4. Relationship Management*

  1. Alternative Investments
  2. Foundations of Risk Management
  3. Financial Markets and Products

You should aim to pass the CMFAS exams or CACS exams by IBF before graduation.


Asset Management

  1. Derivative Securities and Hedging Strategies*
  2. Fixed Income Securities*
  3. Equity Valuation*
  4. Portfolio Management*
  5. Global Financial Markets and Management*

  1. Financial Modelling
  2. Alternative Investments
  3. Financial and Risk Analytics I
  4. Foundations of Risk Management

You should aim to pass CFA Level 1 upon graduation.


Investment Banking

  1. Corporate Finance and Strategy*
  2. Equity Valuation*
  3. Financial Modelling*
  4. Global Financial Markets and Management*

  1. Introduction to Compliance
  2. Foundations of Risk Management
  3. Financial Markets and Products
  4. Financial and Risk Analytics I

You should aim to pass CFA Level 1 upon graduation.


FinTech

  1. FinTech in Investment Management*
  2. Blockchain and AI in Finance*
  3. Financial Application Design and Development*
  4. Financial and Risk Analytics I / Analytics I: Visual & Predictive Techniques*

  1. Introduction to Compliance
  2. Financial Modelling
  3. AI in Accounting and Finance

Business Analytics

Specialisation Core Courses

  1. Designing & Developing Databases
  2. Analytics I: Visual & Predictive Techniques
  3. Analytics II: Advanced Predictive Techniques

Specialisation Prescribed Electives

Choose three electives:

  1. Supply Chain Analytics
  2. Financial Service Processes & Analytics
  3. Lean Operations & Analytics
  4. Business Analytics Consulting
  5. Programming for Business Transformation
  6. Decision Modelling & Analytics
  7. AI in Accounting & Finance
  8. Service Operations Management

Human Resource Consulting

Specialisation Prescribed Electives

Choose seven electives:

  1. Strategic HR Management & Consulting
  2. Total Rewards Management
  3. Talent Sourcing & Acquisition
  4. Managing & Consulting through Research
  5. Employment Law
  6. Talent Development & Management
  7. People Analytics
  8. Cultural Intelligence: How to be an Explorer of the World

Note: In view of the pre-requisites for various HR consulting (HRC) courses, HRC students have to take BH2605 Strategic HR & Consulting in Year 2 Semester 1 in order to have more options in course selections in Year 3

International Trading

Specialisation Core Courses

  1. Ethics in the Investment Profession
  2. Investments
  3. Trade Incoterms & Ship Chartering
  4. Commodity Markets
  5. International Tax & Trading Law
  6. Trade, Structured & Supply Chain Finance
  7. Enterprise Risk Management in Commodity Markets
  8. Commodities Trading

Marketing

Specialisation Core Courses

  1. Consumer Insights
  2. Digital Marketing
  3. Marketing Analytics
  4. Strategic Brand Management

Specialisation Prescribed Electives

Choose three electives

  1. Market Intelligence
  2. Integrated Marketing Communications
  3. Channel Value Creation
  4. Modern and Emerging Technologies in Marketing
  5. Marketing Strategy
  6. Consumer Neuroscience: How Brain Science Is Informing Business

Risk Analytics (formerly Risk Management & Insurance)

Specialisation Core Courses

  1. Quantitative Analysis
  2. Foundations of Risk Management
  3. Financial Markets and Products
  4. Financial & Risk Analytics I
  5. Valuation and Risk Models
  6. Financial & Risk Analytics II

Specialisation Prescribed Electives

Choose one elective:

  1. FinTech in Investment Management
  2. Insurance Practice
  3. Property & Liability Insurance
  4. Computing for Risk Management & Insurance Practices
  5. Operational Risk and Resiliency
  6. Alternative Risk Transfer          
    With business profession, you will have the versatility to choose from a broad and diverse range of career functions such as: 

    • Asset Management Analyst 
    • Business Analyst 
    • Portfolio Analyst 
    • Investment Banker 
    • Wealth Management Consultant
    Seven Specialisations 

    1. Actuarial Science
    2. Business Analytics
    3. Marketing
    4. Banking and Finance
    5. Human Resource Consulting 
    6. Risk Analytics (formerly Risk Management and Insurance)
    7. International Trading

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