Augmented reality magazine by NTU Singapore earns international recognition with brand new reading experience

With its fresh and bold design, engaging content, and the creative use of augmented reality (AR) in its bimonthly magazine for students, NTU Singapore has earned approval from new and old readers alike, and now the evaluators of a prestigious international communication and marketing competition.

The evaluators at the 2020 International Association of Business Communicators (IABC) Gold Quill Awards were wowed by the “combination of great design, good writing and the smart use of technology” in HEY!, NTU’s ground-breaking multi-platform magazine that was relaunched in August 2019 as a title fit for the smartphone generation. NTU’s way of breathing new life into a print medium has been recognised with an Award of Excellence at the 2020 IABC Gold Quill Awards, making it the only winner from Singapore in a competition dominated by multinationals in North America and Canada.

The magazine was also chosen as one of the seven winners of the Best of the Best Award – an accolade given to the crème de la crème among the Excellence Award winners in the competition.

Alongside stories by student contributors and the use of smartphone photography to reflect the view of the world through the eyes of ‘digital natives’, the refreshed HEY! provides a new way to experience the print medium through the use of NTU’s HEY! AR mobile application.